What challenges did you have while putting this together?
Bibby: It’s always tough clearing everything. I had got this footage from this Lil Wayne interview, and it was really meaningful, really powerful. It was Lil Wayne talking about how he had mental health, and he shot himself. The cops saved him. So I felt like that was really meaningful. And up until yesterday, we were even trying to clear it, and we couldn’t clear it.

Jideonwo: We got denied—not by Wayne, not the interviewer, but the actual studio that owns the content. And something like that puts a hole in the album. And then with the rollout, we’re hosting Juice WRLD Day tomorrow in Chicago to commemorate the album and Juice in general. We had this planned for a while, but really, we decided to go full force on it nine days ago, which is when we pretty much went on sale. But right before we went on sale, Drake and Kanye West announced their day in Los Angeles, which is also on the ninth. Then you have Rolling Loud and all that stuff. So, trying to get different clearances for all different things and getting people involved, and cleaning up different types of businesses… When working on something grand, you’re going to face multiple, multiple, multiple challenges, and from every angle that you may or may not expect.

How have you learned to deal with challenges? Or is it really just having a positive attitude regardless? 
Jideonwo: Yeah. For Juice WRLD Day, for example, we’re looking at almost 12 to 14,000 people in nine days, which is really good. Especially during COVID, when a lot of people don’t have vaccinations, you can’t even get people to come through the door. And then the other things that have been going on with concerts and festivals around the country. Me, Bibby, and the whole team, we work at such a high level. And we have really good people around us that help us accomplish these goals. And because we operate at such a high level, we’re able to come up with great ideas to supplement whatever falls through the cracks. We just come up with better ideas. I’ve seen Bibby come up with ideas upon ideas. 

From an emotional standpoint, what feelings did you go through while making this project? 

Bibby: It’s kind of rough listening to the music. We didn’t hear a lot of the music until he passed away. Some of the songs sound like a cry for help. And I always get in my feelings when I listen to it, because I’m like, “Damn, if I would’ve heard this before he passed, I would’ve probably did this.” So it always makes me get emotional.

Jideonwo: It’s definitely mixed emotions when it comes to this. Obviously, he’s not here anymore, so it’s not the same. It’s even awkward telling somebody, “Yeah, I’m Juices’ manager.” It also gives you motivation to—and everyone uses the phrase, “Keep the legacy alive.” It gives us the motivation, like, “You can’t fuck this up.” You have to over-deliver every single time, because you’re not even fighting your own battle. You’re fighting a battle for someone that can’t fight for themselves. That’s the extra motivation, extra pressure and an extra eye over your back, just making sure you do what you do to the best. 

“He’s going to go down as the greatest artist of all the time in his generation.” – Peter Jideonwo


How many songs does Juice WRLD have in the vault? 
Jideonwo: See, that question right there… You’re going to have the fans coming after Bibby. Once he says the numbers, they’re about to go DM us. 

Bibby: Over 2,000 songs, but maybe about 700 of them already leaked.

Peter Jideonwo: They’re going to be like, “Why did you not pick from the others 1,300 songs?” 

How many projects could you put together in the future? 
Bibby: I want to put out a project maybe sometime next year that shows the happier side, or the side where Juice has more energy, because this album is a bunch of songs that get you in your feelings.

Would you ever think about making a collaborative album between Juice and another artist? If so, who would the other artist be? 
Bibby: I’m not sure about that. Maybe Young Thug, because I know what they were working on. And they’ve got 20-plus songs already.

What is Juice WRLD’s lasting legacy? 
Jideonwo: I think his legacy is going to be that he was more than a musician. I think that he is going to be known as the therapist to the youth that never declared himself a therapist. A person that changed people knowingly and unknowingly, through his music, through things that he was going through. Because people are also going through what he was going through, him putting that out through his music, as raw as it was, helped millions and millions of people. He’s going to go down as the greatest artist of all the time in his generation. If not just off the sales and trajectories and streams alone, he’s going to be the greatest artist of the time, because of the change and the impact to the world that he brought to the people that have listened to him. And also how he changed music.

Bibby: I get DMs every day about how he saved thousands of kids. They DM me like, “Juice saved me.” Then they start cursing me out or whatever, because they said they need the music. I don’t know, he was the nicest kid that I ever met. He was probably the best artist that I ever witnessed. And I’ve been around pretty much every artist. I don’t think it’ll be an artist that’s better than that. I still listen to him every day.