Drink Champs has joined the Warner Music Group family.
On Friday, series’ hosts N.O.R.E.and DJ EFN announced their newly inked distribution deal with WMG’s podcast network, Interval Presents. As part of the agreement, the entertainment conglomerate secured the “exclusive licensing rights to the audio version of the podcast” on all major platforms.
“I’m feeling good about partnering with Interval Presents and joining the all-star team they’ve got,” N.O.R.E. said in a statement. “We’re ready to take things to the next level for us and the culture at large! Let’s go!”
Since its inception in 2015, Drink Champs has established itself as one of the most influential podcasts in hip-hop. The series has resulted in countless viral moments and delivered exclusive interviews with stars like Kanye West, Chris Brown, Jermaine Dupri, and more.
“Drink Champs has been at the forefront of cultural conversations for nearly a decade and has created some of the most iconic moments at the intersection of culture and music,” said Allan Coye, General Manager of Interval Presents and WMG’s Senior Vice President of Digital Strategy & Business Development. “They’ve built an incredible platform that we’ve admired from afar, and now we’re incredibly excited to welcome them to Interval Presents. Our collaboration will focus on further amplifying N.O.R.E. and EFN’s unique and unfiltered approach to storytelling and bringing the show to new podcast listeners.”
Drink Champs’ first episode under the WMG banner will debut on Jan. 27, followed by weekly episodes.