The Sergio-directed video pays respect to Nip with a series of striking shots of a portrait of him placed throughout Los Angeles. Sean also raps on a basketball court that features a mural of the rapper, cut with shots of him cruising around the city in a lowrider with Snoop Dogg at his side. Dom Kennedy, who frequently collaborated with Nip, also shows up for a brief appearance in the video.
"This one of the most uncomfortable, honest songs I ever did," Sean wrote on Instagram upon releasing the video. "I said things on here I thought I’d never say publicly, but realized that u gotta live and own all your truths, cause u can’t always count on that opportunity to be there. To one of the realest, most solid humans ever made @nipseyhussle ! Thank you bro! You still blessing all of us! It’s deeper than 4Life it’s 4ever."
Just last month, Sean dropped off “Go Big” with YG for the Coming 2 America soundtrack. He also recently opened up about his mental health struggles, a subject he raps about “Deep Reverence.” In an interview for Facebook Watch series One Question One Mike, he said he contemplated suicide “a lot of times.” He added, “I was just stressed out and not happy. I realized that OK, I need to stop everything I’m doing and figure this out or I’m going to self-destruct.”
Watch the video for “Deep Reverence” above.