Beats By Dre have partnered up with rising London photographer Danika Magdelena to capture their all-new Beats Fit Pro campaign. After being rolled out in the States, the Beats Fit Pro is now landing in Europe for the first time on January 28.
The model features a flexible wingtip design, which is aimed at making sure they stay firmly in-ear, with measurements from thousands of ears used to create a perfect combination of soft, pliable material around a rigid core for a comfortable and stable fit.
The comfy design also arrives with an array of audio features, including three listening modes and full Active Noise Cancelling (ANC), which adapts in real-time to make sure it consistently blocks out background audio.
Beats has also included a Transparency mode that disconnects from the ANC so you can take in your surroundings with Apple’s Spatial Audio function tucked inside the buds. Featuring a 27-hour battery life with charging case to allow for all-day fitness usage with Apple’s H1 chip, the new Beats Fit Pro will be available in four colours: Stone Purple, Sage Grey, White and Black.
As part of the launch, Danika Magdelena captured women making power moves in UK music while wearing the Beats Fit Pro, with up-and-coming artists Camille Munn, IceeTGM, Shaolin Wavy and Becky Tunpe all fronting the campaign.
Take in Danika Magdelena’s shots from the campaign below.
