Adin Ross started getting major buzz in early 2020, when he formed a friendly relationship with LeBron James’ son Bronny. The two bet thousands of dollars on games of 2K, which earned Ross his first major viral attention. From there, as he explained during a recent interview on No Jumper, he started hosting “e-dates” on his channel, which opened his eyes to the possibilities of non-video game content. 

Spending time at home in Miami near the end of 2020, he played GTA with Tee Grizzley, the first rapper to appear on his streams. In early 2021, he moved to Los Angeles from Florida and hosted a stream in a hot tub with fellow YouTuber and Twitch streamer Corinna Kopf, another viral moment that attracted new followers. Since then, things have been escalating quickly for Ross. He formed a close bond with Sheck Wes and started collaborating with popular hip-hop reaction channel YouTubers ZIAS and B-Lou, who also frequently invite A-list rappers onto t. As his following spiked in April 2021, various rappers have made appearances on air, including Lil Yachty, Lil Tecca, Iann Dior, 24kGoldn, and Lil Tjay. 

Ross made headlines in mid-April 2021 when he wrote “Polo G is so fine bro” on Instagram, shortly after trolling him with a “sus” freestyle. This wasn’t the first time he attempted the attention-seeking tactic (in 2020, he replied to a tweet from NFL wide receiver JuJu Smith-Schuster and wrote, “Juju baby you’re so fine”) but he actually got a response when he did it to Polo G. The rapper replied to Ross’ comment, writing, “Aye fo stop playin u goin too far w dat shit now.” Getting the attention he wanted, Ross ran with the situation and milked the response for days: discussing it on TikTok, calling Polo G’s brother on the phone, making multiple videos about it, and recording an “apology freestyle.”