Just last month, NATIVE Sound System—the music project from Nigeria’s NATIVE Magazine—dropped their debut album, NATIVEWORLD, an ambitious, globe-trotting set that united artists and creatives from across the diaspora. Nestled between contributions from the likes of Knucks, Arya Starr and Teezee was “Wedding Ring”, a group effort with WANI, BOJ, Odeal and Odunsi The Engine, and it’s just been given a fresh set of visuals.
Director Emmanuelle Loca-Gisquet and co-director Asia Ahmad handle the visuals for this one, and they go all out to capture the tornado of emotions that take over on a happy couple’s big day.
As the four artists take their turn on Trill Xoe & Sholz’s gently bumping Afrobeats instrumental, we flash through scenes building up to the big occasion—from wardrobe and hair disasters to the pristine photoshoot. Then, when it’s all finally done, the lights come down and the party starts.
Peep the “Wedding Ring” visuals exclusively above and revisit the NATIVEWORLD LP below.
