Kanye West is never one to do anything ordinary. After presenting Yeezy Season 3 and debuting The Life of Pablo at Madison Square Garden, he’s hosting another event tonight at The L.A. Forum in for the "Famous" visual premiere.
“Famous” was one of many favorites from the album. Featuring Rihanna and Swizz Beatz as guest collaborators, the track has production by Charlie Heat, Hudson Mohawke, Andrew Dawson, Mike Dean, Havoc, and more. When we spoke to Havoc about his work on Pablo, he said Q-Tip was responsible for getting him on the record that him and Kanye were tinkering with almost a year ago. "[We were] there for hours. He's got a studio at his spot in L.A," he says. "I got a chance to really see the life of Pablo."
If you thought West showing his latest video in an arena was bold, he’s actually done something like this before. During the rollout for Yeezus in 2013, he projected his video for “New Slaves” on 66 different buildings all over the world. He added 24 more cities the following weekend in cities such as Philadelphia, Atlanta, and San Diego.
While it’s taken West nearly five months to put together a proper visual for “Famous,” others such as Aziz Ansari and Eric Wareheim made their own unofficial visuals. Kanye emphasized that he thought theirs was great and deemed it the official clip at one point, so we’re excited to see how he visualizes the song. You can watch the livestream on Tidal above. Stay tuned below for updates.
Of course, there's new merch at the event:
THE FORUM pic.twitter.com/Evtosye8ov
The god Rick Rubin in the cut pic.twitter.com/eDS6A3ERn0