Don’t you love it when a collab just makes sense?
Captain Morgan Original Spiced Gold, the legendary rum brand, and Pepsi MAX, the bold and refreshing cola, have teamed up on a new pre-mixed can for the win, and to celebrate, they’ll be throwing a free-to-attend house party—taking over the Kachette in Shoreditch, East London, on October 23 and October 24.
“With a shared emphasis on fun, our partnership with Pepsi MAX brings together two iconic brands to create one epic taste,” says Eleanor Morgan, Marketing Manager GB at Captain Morgan. “Both brands have strong taste credentials and bring their own distinctive flavour profile to the mix, creating the ultimate duo that’s been expertly blended to deliver a great taste.”
Natalia Filippociants, General Manager Beverages at PepsiCo UK, added: “At PepsiCo, we’re always looking for new opportunities to meet our consumers’ changing tastes and demands by bringing new, innovative products to market. Captain Morgan and Pepsi MAX share passionate fan bases who crave great taste, making it the perfect partnership to bring Pepsi MAX into the ready-to-drink alcoholic beverage category for the first time. Together, we’re creating a premium, iconic blend of flavours fans know and love that will mix up the category and give fans what they want.”
Aptly-titled The Mixer, the event is split into DAY & NIGHT: during the day (12-6pm), you and your friends will get to experience the Convenience Store—the only place where you’ll want to get caught in 4k—with CCTV screens around the venue allowing you to capture fun, candid moments with your crew. Attendees will also get the chance to cop some exclusive merch and create their own personalised Captain Morgan Original Spiced Gold x Pepsi MAX can.
But there’s a catch: to gain access to the house party at night, you will have to get to the ATM machine inside the store! On it, there be an incognito touchscreen that will allow you to add your name to the secret party guestlist—first come, first served! Kicking off from 7pm on both days, once in, attendees can relax on the living room sofa, take a selfie in the bathroom or add their pics to the polaroid photo wall before hitting the main event, where the best parties are always had: the kitchen.
DJs set to take over the ‘kitchen table’ across the two-day shindig include G33 from Girls Don’t Sync going head-to-head with dance music hitmaker Interplanetary Criminal, while Sheffield’s Silva Bumpa will go up against speed-garage icon Skeptic.
There will also be sets from the likes of Fish56Octagon, Yemz B2B Esc, and the ultimate tag-team, Blumitsu (Bluetoof & Jossy Mitsu).
For more information on The Mixer and how to attend the house party via the ATM, head here.
Captain Morgan Original Spiced Gold mixed with Pepsi MAX ® is now available nationwide. The pairing of these two iconic brands blends Captain Morgan Original Spiced Gold’s sweet and spiced notes with the crisp, cool taste of Pepsi MAX to create a smooth and delicious flavour in a convenient pre-mixed can, with an ABV of 5%. Please drink responsibly.