To call Purity Ring's new video for "Lofticries" a trip would be shortchanging the clip. It's a stirring piece that centers on life-changing moments of various characters, whose narratives flow from one to the next. It might be a strange way to kick off your morning, so maybe you should keep this one around for later tonight. Check out the video above. Purity Ring's Shrines is out now.
[via Pitchfork]
