ASAP Ferg has just dropped an erratic video for his hard-hitting, HighDefRazjah-produced single "Value." Directed by Hidji and Ferg himself, the clip splices footage from before the COVID-19 pandemic shut down New York City, and the empty streets of the city in its current state.
"The ‘Value’ video shows the progression of my people," Ferg said in a press release. "It starts with imagery of slaves, whips and chains. People of today drive whips and wear chains. My grandmother recites a poem in the intro of the video speaking on our ancestry and the oppression we went through. The video shows we are still going through those problems, but 'look at me now' is also a chant showing how many of us strived to overcome many of the limitations put in front of us. Me making it out of the hood as a big rapper and living in a mansion with art on the walls shows how far we can go."
Recently, Ferg participated in the #AllInChallenge, which helps raise awareness and funds to provide food for people in need.
Watch the video for "Value" above.