JAY-Z's NFL partnership that will see him be the league's "live music entertainment strategist" has certainly sparked a number of publicly-aired opinions both for and against the idea.

On the latter note Bryan-Michael Cox, a Grammy-winning songwriter and close friend/collaborator of Jermaine Durpi, is alleging that JAY-Z personally phoned Dupri less than a year ago to advise him to turn down a similar deal. Though Cox didn't specify, the deal could be the NFL's bid to get Dupri to help put together free shows in Atlanta in the lead-up to this past February's Super Bowl 53.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Jan 26th lets go!!!!! @atlsuperbowl53

A post shared by Jermaine Dupri (@jermainedupri) on Oct 26, 2018 at 8:20am PDT

"I'm not saying that it can't turn into some good shit," Cox said of the recently announced partnership. "We're also talking about a guy who single-handedly picked up the phone and called Jermaine to tell him not to do it.... When we all had that meeting with the NFL, all that shit was part of the same shit.

"I'm not gonna condemn it and be like, 'That shit's wack,'" Cox continued. "For me, I want to look at it intelligently because I know a lot of what was happening before and how we were engaged last year as a community.... At the end of the day, [Dupri] took a beating for doing the same shit. And I guarantee you they didn't pay him as much as they're about to pay [JAY]."

In the wee hours of Monday morning, Funkmaster Flex said he spoke to Jermaine Dupri, sharing on Twitter (in all caps), “Last year [Dupri] did get a call from JAYZ asking him.. ‘How deep are u in with the NFL?’ Expressing… ‘That might not be a good idea.’”

Flex then doubled down on Instagram in a long caption saying, among other things, “If Jayz saw what we all saw in the press conference and feels working from the inside while being paid and receiving a ‘stake’ in a team is the answer and can spearhead social justice from the inside he is our HERO for life!!!! BUT if he and the air personalities/social media influencers that Rocknation manages or wants to be managed by them have spun the ‘believe in Jayz... give him a chance’ campaign to line pockets... this will be remembered and NOT swept under the rug in a few months! TRUST!”

 
 
 
 
 
 
 
 
 
 
 
 
 
 

This subject matter has been weighing on me for a sec... I’ve spoken to Jermaine, Fat Joe, Nessa, Pio and TT.... My opinion is probably not what the people I have relationships want to hear but it’s bothering me so I need to discuss... Colin has taken an incredible unselfish stand for bringing light to social injustice that will never be duplicated... and even though his settlement was under 10million for him and Eric (Which covered mostly lawyer fees) I’m not 1,000 percently ok that Colin excepted the deal because it feels that since the deal Colin hasn’t been as aggressive as he once was... I know I’ve been 1,000 percent better with Rocnation as of late so I hope I can be honest and continue our positive relationship... We are never past kneeling... the “fear of the Kneeling” is what pushed the NFL to get more aggressive with unlawful tactics (hence is why they settled with Colin) To dismiss his efforts in front of the NFL Commissioner (the one who spearheaded the Colin corruption was an extreme slap in the face!) Jayz In our world is our “Michael Jordan” decided by the people who respect/cherish his accomplishments. Watching that Commissioner’s body language and feeling his desperation to open the Season with the “STRONGEST AFRICAN AMERICAN POSSIBLE WITH CREDIBILITY” was obvious! If Jayz saw what we all saw in the press conference and feels working from the inside while being paid and receiving a “stake” in a team is the answer and can spearhead social justice from the inside he is our HERO for life!!!! BUT if he and the air personalities/social media influencers that Rocknation manages or wants to be managed by them have spun the “believe in Jayz... give him a chance” campaign to line pockets... this will be remembered and NOT swept under the rug in a few months! TRUST! Time will tell!#JustMyOpinion

A post shared by FunkFlex (@funkflex) on Aug 19, 2019 at 2:00am PDT

Dupri himself has yet to corroborate Cox's claim. You can watch the relevant conversation around the 14:35 mark below: