DJ Khaled keeps his expansive rollout strategy for Father of Asahd clipping right along with the video for his Travis Scott and Post Malone-assisted "Celebrate."
Khaled previously unveiled the videos for "Just Us" featuring SZA and "Higher" with Nipsey Hussle and John Legend.
Khaled announced Friday that the campaign will continue this weekend with a star-stacked Saturday Night Live performance. Expected guests who will touch the stage include Lil Wayne, SZA, Meek Mill, and more.
Khaled's made his ambitions for his latest release well-known, telling XXL in a cover story interview published on release day he even decided to do radio the courtesy of warning them of imminent hits.
"I told radio, 'Yo, I got seven singles. I'm just being honest. I got seven singles. I'ma let you know how the Khaled year is going to sound out of the gate. We can go with these two first and when they go No. 1, we can swap them out, boom. But I wanted you to know I got seven. And there’s nothing you can do about it,'" he recalled.
