Best marketing of 2019 might go to the team over at Lollapalooza. Unlike recent trends, Lolla didn't give fans a basic festival flyer where they have to use a magnifying glass to see all the performers. Instead, they decided to tug at the hearts of animal lovers by using dogs to reveal part of their lineup.
On Tuesday, the Chicago-based festival announced that it has partnered with the local PAWS animal shelter to enlist adoptable dogs to help announce some of this year's performers. With a video, Lollapalooza gave off game show vibes by using the dogs to navigate through a field of colored balls while an announcer gave clues to who the performers are. Eventually, the puppies move enough of the objects out of the way for the viewer to see a picture of one of the artist's most popular album covers.
The cuteness of these dogs was only matched by the exciting artists set to perform at the festival. Along with the previously announced Ariana Grande, Tame Impala, Janelle Monae, Lil Wayne, and J Balvin will make stops in the Windy City. Adding to this top-heavy roster are bubbling stars like Lil Baby, Rosalia, Lil Skies, and Gunna.
The four-day festival will take place on Aug. 1-4 at Chicago’s Grant Park. Tickets for Lollapalooza are on sale now the festival's website. Also, there is exclusive Lollapalooza merch available at store.lollapalooza.com that will benefit the PAWS animal shelter.