In 2014, I heard Doja Cat for the first time. Her vibe-y, stoner single “So High” broke into my fall music rotation, and I can still recite the lyrics by memory. Four years later, I, along with the rest of Twitter, have new Doja Cat lyrics that can’t be scrubbed from memory.
If you’re wondering why people on your Twitter feed keep saying “bitch I’m a cow,” it’s thanks to Doja Cat’s new song “Mooo!” and its incredible video, which you can enjoy above.
She teased a clip of the video on Twitter last week, before unleashing its magnificence to the world on Aug. 10 with the tongue-and-cheek description, “My hide is not your prom dress.”
In the video, the singer/rapper ditches her usual cat garments to dress like a cow—and at some point a farmer—performing an addictive, saccharine track while indulging on a burger, fries, and a shake. As a variety of 8-bit images and GIFs of things like pastures and burgers move in the background, Cat drops gems like “these heifers got nothing on me,” "Got milk, bitch? Got beef?” and “mooove bitch get out my hay.”
In other words, it’s an instant classic.
Folks across the internet are quickly recognizing its brilliance, and praising the song through a series of Grade A tweets and memes.
Even Chance the Rapper and Sango are fans.
At times like these, we really need words like Doja's to help us look to greener pastures. With Mercury Retrograde ending in a week, it may be time to make some mooooves of your own.