DDG, also known as PontiacMadeDDG, is a social media polymath who made his name through vlogging and vining and gimmicks like dissing Lil Yachty before establishing himself as—well, a reasonably talented artist with a genuine hit single in "Givenchy." If something about his rise feels cynical, his song's shameless catchiness feels like an authentic complement to his open ambition. If it's surprising that his quest for fame hasn't overshadowed the music, it's only because expressing his personality online seems to have come to him as naturally as breathing. With a memorable rhyme pattern operating as its primary hook, the song's infectious stop-start sound is liable to take off at any moment.