From Run-DMC to DMX to Young Thug, Lyor Cohen has discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels.

In our new episode of Blueprint with Complex's Editor-in-Chief Noah Callahan-Bever, Cohen shares how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business, and the feeling in his gut that propels him to this day. 

Watch the full interview above and subscribe to Complex to catch upcoming episodes of Blueprint