Forget about The Emoji Movie. Get that putrid garbage all the way out of your head. Instead, spend your Friday looping the just-released video for Kendrick Lamar's "Loyalty" featuring Rihanna. Watch the Dave Meyers and the Little Homies-directed video in full above.
The latest Damn video keeps up the visual inventiveness set forth by "Humble" back in March. We open on a dog with enviable glowing eyes, cut to a blindfolded Lamar surrounded by dancing women, then are eventually treated to some joint screen time from our stars.
The "Loyalty" video follows the previously released "Element," "DNA," and the aforementioned "Humble." Remarkably, Lamar hasn't missed yet when it comes to Damn's visual presentation. Of course, I guess it's hard to miss the mark when you have Dave Meyers (who's previously helmed videos for Outkast, Katy Perry, and Britney Spears) and Don Fucking Cheadle helping you bring your ideas to life. Keep the classics coming, Kendrick.
The Damn Tour is currently making its way across the U.S. with a number of surprise guests in tow. During Thursday night's stop in Chicago, Lamar brought out Chance the Rapper for a hometown throwdown. J. Cole and 2 Chainz have dropped in on previous dates, and there's no reason to believe Lamar is anywhere near done with surprises.
The Damn Tour is most likely hitting a city near you. Check the full list of dates below.