This past May, we announced that Pharrell would join our inaugural ComplexCon as the cultural director and host committee chair. There were going to be plenty of surprises, appearances, and events involving the super producer. And Pharrell definitely delivered.
On the first day, he debuted his new G-Star RAW Elwood X25 collection at the brand's installation. The line included various patterned and printed jeans. Later that afternoon, he joined activists, members of the MHA Nation, a reservation near Standing Rock, and Complex executive editor Alex Gale for a panel at adidas' booth. Pharrell, who was launching the holiday line for his Hu collection for adidas, spoke about the protest against the Dakota Access Pipeline—a cause he's supported for a while.
"I feel connected to this," he said. "I'm seeing my own culture go through something similar right now in the streets. I don't want you to feel sorry for them, because they don't feel sorry for themselves. There's so much beauty there, but it's a really complex place."
But that wasn't all. On the second day of ComplexCon, he kicked things off by presenting an iamOTHER showcase at the Pigeons & Planes stage presented by Infiniti. Watch The Duck, Bia, Buddy, and Kap G all performed in front of a huge crowd. "I'm the head of iamOTHER and ComplexCon," he said during his introduction.
Pharrell also stopped by Beats by Dre's installation with Takashi Murakami, host committee member, to present the limited edition Murakami x Pill. He ended the day with a live taping of his Beats 1 Radio show, OTHERtone, with Scott Vener and Snoop Dogg, who he joined on stage later that night to perform "Beautiful" and "Drop It Like It's Hot."
All in all, Pharrell definitely made ComplexCon a must attend.