UPDATED August 12, 3:30 p.m. ET: Our good friends over at Pigeons & Planes consulted with an Apple customer rep, who claimed Ocean's album is expected to drop within the next 24 to 72 hours. The news sounds promising, but we also won't be holding our breath considering the rollout (or lack thereof) with this album. At least we know Frank Ocean is alive and well thanks to an Instagram from his mom that showed the family out in NYC.
See below for original story published on 8/5/16.
Another rumored Frank Ocean release date of Boys Don't Cry has turned into another way we have all been set up for disappointment, but it turns out the internet isn't the only one suffering.
Noisey's own Ryan Bassil decided to take matters into his own hands and looked straight towards the reported source, Apple Music, to get some answers. Obviously, he was praying that the guidelines for customer service and motto to make the customer happy might earn him a sliver of hope as to when we can expect new Frank.
When pressed for information, Apple Music's customer service rep, Erica, explained that the company is waiting on Frank just like the rest of us. "We are waiting on the artist," she revealed before adding, "I would just advise to give it a little more time." From there, the two dipped into a friendly exchange about being equally anxious for the new project, which Erica said she hopes arrives soon, or more accurately, "like today."
If you've been painstakingly paying attention to the few Frank details that have been emerging this week like us, you are probably already aware that Frank got all of us prematurely excited with a livestream that later transitioned into a video of Frank sawing away at wood just because. Pretty much everyone that has worked with Frank in any capacity has been questioned by the internet and even home improvement legend Bob Vila has weighed in. Even Snapchat has gotten involved by dropping its own set of Frank Ocean-themed filters meant to nudge Frank towards a release. An anonymous New York Times source let everyone know that the album would reportedly be dropping as an Apple Music exclusive on August 5, but we are well into the day, and there is still no sign of new Frank anywhere.
It's clear we are all in this pain together and only Frank Ocean can save us.
If you want to be informed the very second Boys Don't Cry is released, there is now an app for that. Shahzeb Khan, a UC Davis computer science and engineering student, has created a service where you input your phone number on his website, and you'll get a text as soon as the album drops. Khan told Billboard that he built the website because "I just got tired of refreshing my browsers all day." Us too, Shahzeb. Us too.