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Earlier this morning, with little warning whatsoever, 50 Cent decided to go in on Puff Daddy and his signature drink Cîroc in a series of harsh Instagram posts. As he recounted, Puffy caught 50's ire last night at a club in Orlando, Florida. "A guy comes to me and says puffy's guy James Cruz told him they are gonna put me out of business. I looked at the guy 👀 and said, you can't see that junky James on drugs." 50, who heavily promotes Effen Vodka, ended his screed with the hashtag #Nopuffyjuice."

After that initial post, he went on a tear, throwing up images to his account of rappers who have failed to live up to expectations following a Puff co-sign. In most of the captions he alluded to the Bad Boy boss as either the Devil or Satan. 

He used G. Dep:

 

Shyne:

 

Craig Mack:

 

Mase:

 

And Loon:

 

After dancing with the Devil, LOON #Nopuffyjuice #EFFENVODKA

A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 5:55am PDT

 

He may have crossed an invisible line however, when he shared an image of Puff and his old friend the Notorious B.I.G. with a caption that read, "BIG DEAD, after dancing with the Devil."

 

BIG DEAD, after dancing with the Devil. #Nopuffyjuice #EFFENVODKA

A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 6:13am PDT

 

As Meek Mill can attest, when 50 Cent has you in his sights, he can turn into a meme machine on the 'gram. In other words, don't expect this to end anytime soon.