Earlier this morning, with little warning whatsoever, 50 Cent decided to go in on Puff Daddy and his signature drink Cîroc in a series of harsh Instagram posts. As he recounted, Puffy caught 50's ire last night at a club in Orlando, Florida. "A guy comes to me and says puffy's guy James Cruz told him they are gonna put me out of business. I looked at the guy 👀 and said, you can't see that junky James on drugs." 50, who heavily promotes Effen Vodka, ended his screed with the hashtag #Nopuffyjuice."
After that initial post, he went on a tear, throwing up images to his account of rappers who have failed to live up to expectations following a Puff co-sign. In most of the captions he alluded to the Bad Boy boss as either the Devil or Satan.
He used G. Dep:
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 6:30am PDT
Shyne:
After dancing with the Devil, 👀 Shyne #Nopuffyjuice #EFFENVODKA ————————————————————————
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 5:58am PDT
Craig Mack:
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 6:04am PDT
Mase:
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 5:51am PDT
And Loon:
After dancing with the Devil, LOON #Nopuffyjuice #EFFENVODKA
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 5:55am PDT
He may have crossed an invisible line however, when he shared an image of Puff and his old friend the Notorious B.I.G. with a caption that read, "BIG DEAD, after dancing with the Devil."
BIG DEAD, after dancing with the Devil. #Nopuffyjuice #EFFENVODKA
A photo posted by 50 Cent (@50cent) on Jun 25, 2016 at 6:13am PDT
As Meek Mill can attest, when 50 Cent has you in his sights, he can turn into a meme machine on the 'gram. In other words, don't expect this to end anytime soon.