When it comes to pursuing your dreams, having passion isn’t enough. You have to learn about what you love if you want to spend your life doing it.

This is the mantra Big K.R.I.T. has abided by for his entire artistic life—not just with his well-known career as a rapper and a producer, but also with his avocation as a visual artist.

K.R.I.T. started drawing as a kid and continues to do so to this day, sketching away in the recording studio in between takes. He views all art forms as connected, and is always creating new work, in one medium or another. Even music itself is a sort of canvas, he says, which he can paint his entire life on.

Big K.R.I.T. also has a few words of advice for aspiring artists: “Believe in yourself. If you have a style that you know is all your own,” he says, “exercise that style to make it even greater.”

For more from Big K.R.I.T. on creating art in all its forms, be sure to check out the video above, brought to you by LG.