Working in conjunction with M/M Paris (Bjork’s creative team), Jam3 looked to maximize the use of HTML5 for Bjork’s Biophilia website. Up until that point, the level of 3-D complexity that characterizes the site had not been done before in HTML5. As a result, Biophilia’s site still stands among the most ambitious HTML5 projects ever produced.
When the users arrive on the site they’re greeted with an astral pattern spelling out Björk’s name that shifts around as the mouse is moved. There is also an audio clip at the bottom of the page that features Björk describing, in brief, the aims of Biophilia.