It's often said that any genre of music lives and dies by its production value. And that ethos has never been more true than with pop and R&B. With that in mind, London's Bedlam have decided to prove their mastery with the release of their new single, "Closer", on which they've teamed up with smokey-voiced LA singer, Paris Carney. At its core, the track is pure and simple pop. It's well executed with its punch drums, deft use of repetitive vocal slices, and catchy hooksbut it is pop, nevertheless. And in this world of the hyper-cool, that's really rather refreshing. Check out "Closer" below.

Also Watch