At least in an ironic way, "What Is Love" surely opened up people to a more European electronic sound. The 1998 Saturday Night Life-spinoff film A Night At The Roxbury featured the song heavily as Will Ferrell and Chris Kattan gyrated their hips and pumped their fists in theaters across America. Surely this song is rather cheesy and it represents the Eurodance sounds of yesteryear, but now as the re-tooled and re-branded EDM sound makes it's waves, many of these sounds must inspire a sense of intangible nostalgia. The movie surely helped reinforce the stereotypical club-goer and electronic music lover, but ultimately the short term embarrassment has spawned a generation of electronic music lovers. Today I think about this song and the hilarious movie, and it only brings smiles to my face.