The Gig: Co-CEOs, Blueprint Group.

Hip Hop Since 1978 and Bryant Management merged two years ago to form Blueprint. Since then, this duo's list of talent has grown to include Lil Wayne, Nicki Minaj, T.I., Hit-Boy, Lil Twist. Not half bad. For two cats that grew up as nothing more than fanatic rap fans, their love for the culture hasn't just taken them far professionally, but continues shining through in the effect their clientele has on the game.