Pasquale Rotella, the CEO of Insomniac (aka the company that brings the world the Electric Daisy Carnival, as well as providing the California area with all kinds of EDM parties), announced the formation of hardstyle-promoting sister company Basscon via twitter and Instagram:

Get ready hard dance lovers!! In the process of finalizing logos of the launch of our new brand #Basscon . A instagr.am/p/UR8Zrlh_6S/

— Pasquale Rotella (@PasqualeRotella) January 9, 2013

Get ready hard dance lovers!! In the process of finalizing logos of the launch of our new brand #Basscon . Any thoughts on the logo designs would be appreciated! #Basscon will have dedicated stages at some #Insomniac festivals and will produce hard dance one-off festivals and events as well. Including a Bassrush Vs Basscon two stage show! It’s a sister company to #bassrush and dedicated to everything hard!!! Launch party is happening in February I’m excited about 2013! Many more projects to be announced! #hardtechno #hardtrance #hardhouse #hardcore #hardstyle #love #DropBeatsNotBombs #basscon

Should be interesting to see how they market hardstyle within the US. Headhunterz fans must be rejoicing!