Branding Her Style

Phlo Finister: “For me, fashion comes first. Music is a challenge. Music is definitely a challenge for me, so I kind of just stick to that because I never wanted to spend the rest of my life doing something that I had already figured out.

“When I was modeling, I was just taking photos of my friends and having fun and they came out really cool because I’m photogenic. I understand the whole aspect of it and I never let the weight or the pressure of trying to look a certain way take over. I just did it for fun and now it’s to the point where I take photos and it’s part of my creative vision for what I want to do.

 

When I was modeling, I was just taking photos of my friends and having fun and they came out really cool because I’m photogenic...My best friend, his name is Niko the ikon. When I was 15, he was taking photographs of me hanging out and he called me ‘Phlo’—that was his nickname for me.

 

“My best friend, his name is Niko the ikon. When I was 15, he was taking photographs of me  hanging out and he called me ‘Phlo’—that was his nickname for me. He liked the spelling of it and thought it was a very easy name. Because people with my name get confused and they’re like ‘What? Elijah?’ They didn’t get it.

“When I was sneaking into nightclubs at 15—everyone called me Phlo. From that point, I started understanding that Phlo was a brand, so I just took it to the next level and implemented it into my artistry and my lifestyle and the movement of what I’m doing. It came together.

“As of now, I’ve consolidated my wardrobe down to miniskirts, jumpsuits, and dresses. I don’t own a pair of jeans. I wear flats, I don’t wear heels. I did a shoot for this magazine called Fault the other week and they had me in heels and I was about to fall, literally. [Laughs.]

“My closet’s great—it’s color-coordinated. Like, I do either floral prints, laces, or very solid colors. My favorite color is white. I like a lot of looks that are easy on the eyes. Stuff that’s very proper and pretty. I’m trying to redefine what a sex symbol is by not taking off my clothes. [Laughs.] It’s by just giving sex appeal. That sexy iconic feel.”