#18. Kid Cudi (Complex, 2010)


Issue: October/November 2010
Art Direction: Brent Rollins
Photography: Perou

For the interview where he comes clean about drug usage, a secret child, and so called beef with you know who, high fashion might have seemed like an unlikely direction. But that's Cudi—suited and booted, and raging for reasons not all together clear to anyone but himself.

In a nod to famed photographer Robert Longo, and a wink at the 4th wall, Cudi thrashes on the cover, against the cover, and peels back the magazine page to reveal the literal outer space behind, in a physical demonstration of his interview attitude within.