Windows Phone is doing their part in helping with the movement by pairing Nosaj Thing and Kendrick Lamar for their collaborative "Cloud 10" track. The track is about a female who is in love with someone going through struggles in the streets, a theme Kendrick says people in his community will relate to.

Check the track and a video of soem behind the scenes footage of the two in studio below.

Listen: Kendrick Lamar "Cloud 10"