14. Kanye West, 808s & Heartbreak (2008)

Art Direction: Past Tell Museum
Photographer: Kristen Yiengst
Label: Roc-A-Fella/Def Jam

Drawing heavy influence from Factory Records (Joy Division, New Order) impresario Peter Seville, 'Ye went with a minimalistic and mechanical gray for his break-up record. With only a tiny, deflated heart balloon as its centerpiece, 808s was left to find its greatest influence through reinterpretation. Artist KAWS dropped a Kanye-sanctioned remix and the meme generation followed suit, with mixtape artists replacing the heart-shaped subject with everything from bags of kush to condoms.