For those unfamiliar with Kevin Cossom it's best you get used to that face now. Signed to Danja's (Timbaland's protege) New Age Rock Stars label (through Jive Records), the Orlando-born singer-songwriter is responsible for penning some of our favorite R&B and rap hooks including Keri Hilson's "Knock You Down" and Rick Ross' "Usual Suspects" with Nas. Just like his male "songwriter-turned-singer" predecessors (The-Dream, Ne-Yo, Sean Garrett), Cossom's ready to hit us with his very own body of work. "Baby I Like It" is the first single and he's managed to snag Diddy and Fabolous on his very first major offering. Not bad for the new cat. Peep the newly released visual.

[via mtvU]