Content subscription service OnlyFans is expected to stop its support for sexually explicit content this fall.

Bloomberg reported that the company will stop allowing its users, specifically creators who offer subscriptions, to share such content from October forward. “In order to ensure the long-term sustainability of our platform, and the continue to host an inclusive community of creators and fans, we must evolve our content guidelines," said OnlyFans. 

Back in June, it was reported that the company was seeking a valuation of over $1 billion as it looked to change its reputation from a website for pornography and other adult content. Advertisers had expressed concern regarding the prolificacy of sexually explicit content on the platform, which is unfortunately another reminder of how often sex work is stigmatized.

Additionally, many venture capital firms and investors are often prevented from investing in industries that include pornography, alcohol, or firearms due to concerns about tarnished reputations. This is all despite the fact OnlyFans brought in more than $2 billion in sales in 2020.