SunnyD Is Launching Its Own Alcoholic Beverage

SunnyD is rolling out its own alcoholic drink, a vodka seltzer. The company decided to create the beverage after discovering customers used SunnyD as a mixer.

Photograph of Sunny D vodka seltzer

Image via Sunny D

Photograph of Sunny D vodka seltzer

SunnyD is expanding its repertoire.

Since launching in 1963, the sweet orange drink has reinvented itself in different flavors: in addition to the tangy original, there’s orange strawberry, watermelon, fruit punch, blue raspberry, and lemonade, among others. Now SunnyD is introducing its first alcoholic beverage.

The brand is rolling out its Vodka Soda drink, which will be available at select Walmart stores on March 11. The beverage will have a 4.5 percent ABV and zero grams of sugar. Four-packs will be available to purchase, as well as single 12-ounce cans.

SunnyD was created by two dads in Florida who wanted orange juice drinkers to have another option. While it had a huge pop culture moment in the ’90s, the brand has remained fresh with its social media presence—and by listening to consumers. When the company found out people were using SunnyD as a mixer with alcohol, it decided to make its own seltzer.

“SunnyD is a powerful brand, the most boldly unique orange drink on the planet,” Ilene Bergenfeld, chief marketing officer of Harvest Hill Beverage Company, said in a press release. “Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born.”

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