The 50 Most Iconic Brand Logos of All Time

From Apple to Coca-Cola, these designs are ubiquitous and will survive the test of time.

nike store

Image via Getty/ Jorge Sanz/SOPA Images/LightRocket

nike store

The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company's history, various logos serve as indicators of values, loyalty, and togetherness. 

Oftentimes, a logo signifies the presence of a product or movement we know all too while. When you see a McDonald's golden arch, you think of big macs and french fries. When you see the BMW logo, you think of a slick car. When you see the Google logo, you think of searching for answers online. Beyond that, though, seeing a logo triggers how you feel about a company and what they provide.

It wasn't easy, but we picked what we believe are The 50 Most Iconic Brand Logos and have provided histories for each. In some cases, the designer is undisclosed, and in other cases, there are multiple designers and founders. For some, we couldn't include every single logo they've had throughout their existence, but we gave highlights. Nuances aside, the history of your favorite brand's logo is an adventure in a much greater visual history that we are all involuntarily a part of. Enjoy.

50. Goodyear

goodyear logo

49. Mastercard

mastercard logo

48. Michelin

michelin logo

47. Mobil

mobil logo

46. Volvo

volvo logo

45. Target

target logo

44. Fisher-Price

fisher price

43. Bayer

bayer logo

42. 3M

3m logo

41. AT&T

att logo

40. Audi

audi logo

39. Barbie

barbie logo

38. BMW

bmw logo

37. Chiquita

chiquita bananas

36. Canon

canon logo

35. Dunkin' Donuts

dunkin logo

34. FedEx

fedex logo

33. GAP

gap logo

32. HP

hp logo

31. Intel

intel logo

30. Kodak

kodak logo

29. LEGO

lego logo

28. Shell

shell logo

27. Toyota

toyota logo

26. Visa

visa logo

25. Volkswagen

volkswagen logo

24. WWF

wwf logo

23. UPS

ups logo

22. Starbucks

starbucks coffee

21. Rolex

rolex logo

20. NBC

nbc logo

19. Adidas

getty logo

18. 7-Eleven

seven eleven

17. Microsoft

microsoft logo

16. MTV

mtv logo

15. NASA

nasa logo

14. American Airlines

american airlines

13. IBM

ibm logo

12. Warner Bros.

warner bros logo

11. Walmart

walmart logo

10. Google

google logo

9. Burger King

burger king

8. Levi's

levis logo

7. McDonald's

mcdonalds logo

6. Mercedes-Benz

mercedes logo

5. Pepsi

pepsi logo

4. Apple

apple logo

3. Ford

ford logo

2. Coca-Cola

coca cola logo

1. Nike

nike logo

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