We all know that at the professional level, basketball is more than 48 minutes on the court. It’s also the style and swag players rock before, during and after their time in the paint. Some sneakerheads watch the games to see what new silhouettes players are wearing while others are more interested in seeing who is bringing heat with the pre-game fits. Regardless of the reason you watch on game day, New Balance Basketball is inviting you to celebrate the intersection of basketball, basketball culture, and fashion in Long Beach this weekend at ComplexCon.
At the center of the festivities are two New Balance models: the TWO WXY v3 basketball silhouette and 550 lifestyle shoe. The TWO WXY was designed with versatility in mind, utilizing FuelCell technology that provides support regardless of which position you play. After a series of high profile collaborations, the 550 remains one of the most coveted models in streetwear. Luckily, both sneakers, as well as New Balance apparel, will be on sale all weekend.
The booth is intended for fans to hang out during the weekend where they can immerse themselves in all things New Balance Basketball, relax on the bleachers, and use their smartphone to select their favorite pre-game anthem to listen to using the Pass The Aux app. There will also be photo opportunities and a custom-created AR filter to
give you the full New Balance experience. So whether you’re looking for an edge on the court or trying to find the shoes to complete your gameday fit, New Balance Basketball has the latest gear for you at ComplexCon. If you can’t wait, head to newbalance.com to check the latest drops.
