UPDATED 1/7, 12:45 p.m. ET: Kaylen Ward’s nudes-based Australian wildfire relief effort has passed the $700,000 mark. That figure comes from TMZ, with whom Ward spoke about expanding her efforts, including the desire to team with other models to make a single platform to distribute nudes in the name of charity.

She also has been tweeting prolifically throughout the process, giving some clarifications and behind the scenes info. In doing so, she has estimated she's raised over $1 million for Australian bushfire relief.

See original story below.

Australia has been overwhelmed by wildfires and welldoers have been searching for ways to help. At least one is trying to do so by creative means. A social media model is offering to DM nudes to followers who donate to Australia. 

Kaylen Ward is known as "the Naked Philanthropist" on Twitter. She is anchoring an initiative that exchanges one explicit picture for every $10 a follower donates to the country. This turned out to become a popular campaign: The 20-year-old says that she has been able to raise $300,000 to fight the fires in Australia.

Ward was inspired to do this by the lack of coverage she saw regarding the fires. 

"It’s devastating and any normal person would be concerned and want to help," she said on Twitter, per Brobible. "I saw so much media coverage about other things happening in the world, like when Notre Dame burned down and lots of people were posting and donating, but I didn’t see a lot of people doing that for Australia."

After the campaign took off, Ward's Instagram account was shut down. 

Wildfires have been raging in Australia since September. These flames are ravishing homes inhabited by the country's rare wildlife. There's been some hope, though. The family of late conservationist Steve Irwin has been able to rescue close to 90,000 animals from the flames.