McLaren Automotive is expanding into the eyewear business.
The British-based supercar maker has lifted the curtain on its inaugural range of sunglasses and ophthalmic frames. Made in collaboration with optical specialist L'Amy Group, the McLaren Vision Collection is made up of a wide mix of designs imbued with the McLaren DNA: lightweight and luxurious, with an emphasis on technical precision.
The collection is made up of Core, Premium and Bespoke frames that range from $323 to $2,008. The latter set utilizes 3D-scanning of the customer's face to create a custom pair of titanium frames. The collection will also be the first to use Leica's Eyecare lenses, which feature anti-reflective coatings as well as special tints for specific environments and uses: driving, skiing, sailing, city life, and playing golf.
"Designers from McLaren Automotive and the L’Amy Group combined their expertise to create unique products that set new standards for elite eyewear," McLaren CEO Mike Flewitt said in a press release. "Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomizes the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA."
The McLaren eyewear collection is set to hit independent eyewear specialists in early July. You can check out the designs below.