If only this story stopped there, but unfortunately, it doesn’t. The company’s former CEO has since claimed he was somehow pressured into using racist language, and conservatives are now flocking to defend Schnatter by buying mediocre pizza and using the hashtag #PapaJohnDidNothingWrong.
As Daily Dot points out, the movement was sparked by Nicholas Fuentes. Others soon decided to call up their local Papa John's and join in.
This story isn't all bad though. Some users found solid meme-potential in Fuentes’ disappointing green paper placement.
For those who don’t remember, Schnatter previously blamed slumping pizza sales on the NFL protests against police brutality and racial injustice. He was eventually forced to step down as CEO but remained chairman of the board and the face of the brand. Now that he's not holding any of those positions, buying up all that pizza isn’t helping Schnatter in any way, shape, or form. If anything, this hashtag is merely useful for identifying your local bigot.