After a brief and bizarrely scrutinized walk on the wild-side that got them trending on TwitterIHOb answered nationwide cries to cut the shit by turning the 'P' upright, and is now back to being IHOP again.

The temporary move that swapped out burgers for pancakes in the chain's acronym was ended on Monday, as announced by a tweet that might make you say "hey, great" under your breath:

For those wondering whether the move signifies that things didn't go well, @IHOP responded by saying that it did work by getting people to talk about the restaurant's burger menu, which is kind of tough to argue with:

IHOP also acknowledged the fake name change in a tweet that cleverly doubles as a promotion for 60-cent pancakes. Here's some free ad space:

What a ride that was.