Not everyone can be Wiz Khalifa, Snoop Dogg or Freddie Gibbs. We’re not just talking about the money, fame, and musical talent, but the fact that all three are people of color making money in the legal marijuana industry.

With the decriminalization of weed gaining more and more traction—medical marijuana is currently legal in roughly 28 states (and Washington, D.C.), and recreational use is now legal in eight states—there’s been a wave of entrepreneurs sparking up new streams of income in the marijuana business. But it’s mostly whites who are making a profit from this “green rush.” According to an investigative report by Buzzfeed, only 1 percent (fewer than three dozen) of the 3,200 to 3,600 marijuana dispensaries in America are black-owned. Outside of the celebrity-endorsed bud brands, there are just a handful of everyday black folk who have been successful in opening up a cannabis company of their own or attaining leadership positions for existing weed businesses.

Breaking into this emerging market hasn’t proven easy for many black entrepreneurs, who often face financial and racial challenges that their white counterparts don’t. Look at cases like Charlo Greene, the former news anchor whose on-air resignation to focus on her advocacy work with the Alaska Cannabis Club went viral in 2014. Since making the career shift from journalism to izm, Greene reports says she's been unfairly targeted and discriminated against by local law enforcement. Although marijuana use has been approved in Alaska since February 2015, she’s currently facing up to 54 years in prison due to new legislation—often referred to as the Charlo clause—that makes it illegal for anyone who ran a cannabis club prior to Nov. 4, 2015, to participate in the green economy. According to Greene, she’s the only person in the entire state that the law would apply to.   

But despite the roadblocks, black weed entrepreneurs still have a shot in the industry. Programs such as the National Minority Business Council and National Cannabis Industry Association are focused on getting more people of color in on the action. Complex spoke with several African-American entrepreneurs in the cannabis business to get an honest look at what it means to be black in the world of weed.