You should know by now that if a deal is too good to be true, it probably is—especially if that deal is happening on the corner of Canal St. Before you purchase a pair of shoes off a website you've never heard of, you google the shit out of it to see if it's legit. When you see someone walking around in an obviously counterfeit pair of kicks, you chuckle to yourself about their struggle sneakers. Same goes for premium gear. You can easily tell which box logo tees are real from the crappy Supreme bootlegs flooding Instagram and Tumblr, and it's not because you're super pretentious (even though you kind of are), you just hold your consumer habits to a higher standard—and only the genuine article will do.