Kith nearly shut down the entire game with their East Coast project. The Ronnie Fieg-led brand designed and also partnered with the leading creatives of their respective fields to produce headgear, bags, tanks, windbreakers, sunglasses, socks, varsity jackets, and sneakers that literally had people flying around the country to buy. The roll-out was genius, and proved once again that Kith is still the master of making people want things they didn't realize they needed. Case in point: the line to cop Kith's Mercer pants literally stretched around the block. This brand and its work are the reason why you need to start saving up frequent flyer miles for when they drop incredible work during the rest of the year.