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Visual elements are always important when you’re trying to sell your brand. Sure the clothes are dope, but adding a bonus element can set you apart from everyone else. HUF switches up from the ordinary and gives its newest a lookbook some gif flavor. The summer 2013 features a collection of tees, shorts, wovens, accessories, and shoes highlighted in images that will make you think your mind is playing tricks on you. Check out the visually stimulating pictures below. Visit the HUF website to purchase the collection.