39. Original Fake
As far as Japanese streetwear is concerned, we're left with an enclave of Americana-drawn cool-guy labels or high-end designer ranges. In the wake of Bape and the New York brands that penetrated Japan in the early 2000s, there aren't many reminders of youthful, casual street names. Original Fake, a Medicom subsidiary, owns that void, channeling street-art champ Kaws' cartoon character work into a full line of head-to-toe apparel, vinyl figures, and home products. In tune with our definition, Original Fake furnishes impossible-to-procure goods attached to out-of-reach pricetags and limited distribution; their Tokyo retail front acting as homebase.