C.P. Company has just dropped its brand new campaign for the Fall/Winter 2022 season, spotlighting six people from different walks of life, and continuing the project developed for its 50th anniversary last year.
Captured by UK-based photographer Neil Bedford, the label’s seasonal campaign draws on those buying, selling and studying C.P. Company products—all of which come from various cultural backgrounds and differ in age as well as interests—to interpret the Fall/Winter 2022 looks with their personal style.
Included within the line-up is François Girbaud, a Parisian designer who sports C.P.’s new removable liner Flatt Nylon Parka, as well as visual artist and filmmaker Alina Akbar, who “grew up” with the label: “The women I was surrounded by, my mum, my grandmother, my aunts, were all dressing quite traditionally. And, at the time, that wasn’t cool to me nor did it suit my lifestyle—so I’d look to the men in my family,” she says in a press release. “My dad was wearing a Mille Miglia jacket, and my uncle was always going around with the Goggle beanie on. So, I started dressing like them instead.”
Italian rapper Gué, Linus Nutland, founder of “Server Shop”, and high school student Marvin Miller also feature in the visuals below, each dressed in a sentimental piece from C.P. Company.
You can shop C.P. Company’s latest collection via its online store now.
