In February 2020, Jourdan Ash was competing for a job at a streetwear publication and asked to build out an Instagram account for her edit test. The position shuttered because of COVID, but Ash was determined to make something of the account that she had put so much effort into creating. By June of that year, she established it as True to Us, a platform dedicated to “centering Black and Brown womxn as the foundation of the streetwear and sneaker industry.” 

Ash has had a lifetime love for sneakers. With both of her parents being sneaker enthusiasts, she became attracted to the culture surrounding it from an early age.