Clarks Originals have just unveiled a new short film celebrating its intimate connection with the island of Jamaica.
The connection between Clarks and JA goes back a long way. Ever since the original Desert Boot hit the streets of Kingston almost 60 years ago, the brand has become intertwined with everyday life on the island and is now synonymous with the country’s rich musical history.
Shot on location in November last year, by an all-Jamaican film crew, the Clarks x Jamaica short film includes appearances from famous fans such as the Raheem Sterling, Koffee, The No-Maddz and M1illionz, and explores just what it means to wear Clarks in land that has adopted the brand like nowhere else.
Clarks shoes have occupied a special place in Jamaica’s collective wardrobe for over 60 years and people are still invariably asked to “carry down a Clarks” whenever they fly out to Kingston. Not only does the film showcase the leading names in Jamaican music today, but also highlights the collective affinity the people of Jamaica have for the brand.
Take in the film above and head to Clarks for more information on the film.