Under the guidance of Guest Artistic Director ASAP Rocky, PacSun has launched the latest chapter of a collaborative story that now includes a limited edition Eddie Bauer and ASAP Worldwide collection.
Per Rocky, who took on the Guest Artistic Director role last July, working with Bauer marked an opportunity to look back at some of the “core styles” associated with the brand and reimagine them for the current moment.
“Eddie Bauer is such an iconic brand with rich heritage, and I thought it would be cool to revisit their archive and reimagine some of their core styles,” Rocky said in a press release shared Tuesday. “I’m always down for camo, and the pieces work not only in the outdoors but are good for cozy travel now that the world is moving a little bit more than last year.”
The collection is available now in PacSun stores and via the PacSun site, with core outwear pieces also set to be available via the Eddie Bauer site and in select retail locations. Featured in the gender-neutral collection is the Color Block Waterproof Jacket, the Graphic Signature Fleece, and more.
ASAP Nast, notably, was recruited to appear in the accompanying campaign. See more of that campaign, as well as a few product shots, below.
Previously, Rocky touted the PacSun pairing as being a collaborative effort that’s uniquely “special” to him. When announcing his role with the brand last year, the recent NIGO collaborator teased the then-upcoming collections as being simultaneously “nostalgic and forward.”
