Image via Complex Original
Holler at me if you are a French Canadian clothing brand. I have become the go-to source for all things Quebecois fashion. I've already written about the good folks over at Le Protocole Outlook and seemingly out of nowhere I found Superfluous Culture, a line based in Montreal and started by Adam Taubert and a friend in 2010. Now up to its fourth collection, Superfluous Culture champions the local manufacturing and construction process as a core tenet—80% of the brand's product are manufactured within 10km (that's six miles for you imperialist pigs) of Superfluous Culture HQ.
Before starting SC, Taubert was involved with activism, so when he took over the brand in 2012, he moved to make local cut-and-sew construction a priority—doing so gives the customer a product from their community, even if the ideas come from elsewhere.
But we're not here to laud Tauberts efforts to create a sustainable and ethical manufacturing process. We rarely step into that arena. So I'll cut to the chase: These jawnz are on fire. Do you not need at least one denim lab coat in your closet? How about three or four organic cotton anorak long shirts? And why not a rebranded contrast rollneck sweater (the neck is waffle knit)? Plus, band collars are hotter than Hansel right now and SC also has that covered. Everything leans toward spendy if your wallets don't run as deep as mine do when my landlord forgets to cash my rent check. But for a limited-run, locally-constructed catalog, there's better quality control, limited edition gear and more attention to detail. Get your priorities straight, fam.
From basic tees in a variety of fits to the drawstring-cinched "SWAT" pants, Superfluous Culture has my heart all aflutter. Taubert even had the gall to let customers choose the detailing at the bottom of the lab coat: When customers place an order, they receive an email containing photos of vintage rugs he sourced specifically to use as trim on the coat, making it custom without the first world hassle of going fully bespoke.
Like other small brands, collections are limited and typically on pre-order. But fortunately for everyone, a fresh grip just hit the SC website and is open for business. If you miss out, don't worry, there's another delivery coming in October. Keep an eye peeled to the SC 'Gram and the Pinz as the brand readies its S/S 15 campaign in the coming months. We're on it like Scotch Bonnet.
