Street Souk Announces Pop-Up At Sole DXB This Weekend

Taking the hub global, founder Iretidayo ‘Ireti’ Zaccheaus describes the event as “a cultural exchange between Africa and the world, promoting and exporting our creativity and building communities globally through streetwear.”

All images via Street Souk

Founded by 24-year-old Iretidayo ‘Ireti’ Zaccheaus, Street Souk—Africa’s youngest and biggest streetwear convention—has shared a first look at its offerings ahead of its pop-up at this year’s Sole DXB in Dubai.

Conceptualised with the aim to unite African streetwear brands and exposing them to international audiences, Street Souk was initally launched six years ago and has launched previous collaborations with brands such as Off-White, PLACES+FACES, Daily Paper, Ashluxe, and more. Bringing together a diverse range of talents in the realms of fashion, culture and music, the leading fashion hub has also hosted cultural figures such as Skepta, Rema, Teezee, Mowalola, Clint419, SLAWN, and more. 

Boasting over 150 stalls, the event, which takes place from Dec. 8-10, will feature exclusive releases from Sévère Nature and WWYD, as well as exclusive collabs with Power Horse and Free The Youth. Taking the hub global, Ireti describes the event as “a cultural exchange between Africa and the world, promoting and exporting our creativity and building communities globally through streetwear.”

Get a closer look at some of the brands available in the shots below. You can find out more about Street Souk on Instagram.

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